From the creative’s at Ogilvy and Mather London, Expedia’s Travel Yourself Interesting campaign has actually been around for a while now, but the latest instalment really hits the nail on the head.
There’s one reason I like this ad and it’s down to that little girl and her hair in the picture… this reminds me of my mother and I, many moons ago. So they’e got the insight right, it’s just a shame the products don’t live up to the promise of amazingly frizz free curls.
Here’s the extended version of TV ad ‘Simon The Ogre’. Created by Beattie McGuinness Bungay for Thomson Holidays.
I love the concept and how it really hits home, such a common truth, so simply presented.